The smartphone market is growing rapidly this year and expected a worldwide shipment volume reaching around 1.6 billion in 2022. The smartphone users will be crossing 3 billion by the same year. It’s clear that having a strong mobile presence is no more optional and if the company is looking forward to some growth and profit, mobile app development should be their prerequisite.

It’s good to adopt mobile technologies in business but before implementing many important choices must be done. The very first and foremost should be choosing between native and hybrid app development. Each one is best for its own reasons and has its own pros and cons. we will go over them in detail to explain which approach is suitable for which purpose.

Difference between Native v/s Hybrid App

Native Apps are developed in a programming language for platform-specific, which is compatible only with the corresponding platform. Like, Android apps don’t run on the iOS platform and are developed primarily in Java. Such is iOS apps that don’t run on Android platform and are developed in Apple’s Swift.

Hybrid Apps are developed using web technologies like HTML5, JavaScript, and CSS in combination with native elements. Unlike Native apps, these are platform-independent websites. Displayed using a native web view, which is a native component available in Android and iOS to load web content.

Pros and Cons of Native v/s Hybrid App

As discussed earlier, both native and hybrid approach to mobile app development have their own pros and cons. This is crucial for all companies before deciding to enter into the mobile market.


Cost is probably the most influential aspect for companies on how to develop their apps. The Hybrid app, as we now know, can be run on both platforms thus it takes only one application for Android and iOS. However, the Native approach cost a bit higher as there will be a need for a separate application for Android and iOS.


It is always faster to build a Hybrid app than a Native app. How? The web technologies used for developing Hybrid app make it possible to go from a rough idea to a working prototype much faster that platform-specific programming languages.


Users these days tend to expect mobile apps to load quicker than mobile websites. On average, smartphone owners expect their apps to load in just two seconds, that is possible to achieve only with regular updates and bug fixes. If using a Native app, it means to keep separate developers for iOS and Native. This would definitely cost companies for developing a single application for two separate platforms.

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